Coursework Evaluation Questions

Marking Criteria for Evaluation

Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work electronically. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class.

 

The questions that must be addressed in the evaluation are:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

2) How effective is the combination of your main product and ancillary texts?

3) What have you learned from your audience feedback?

4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Level 4         16–20 marks

There is excellent understanding of the forms and conventions used in the productions.

There is excellent understanding of the role and use of new media in various stages of the production.

·      There is excellent understanding of the combination of main product and ancillary texts.

·      There is excellent understanding of the significance of audience feedback.

·      There is excellent skill in choice of form in which to present the evaluation.

·      There is excellent ability to communicate. 

·      There is excellent use of digital technology or ICT in the evaluation.

Main Task Subsidiary Task

  

Level One               0 – 14             marks 0 – 3 marks

Level Two             15 – 23             marks 4 – 6 marks

Level Three           24 – 31             marks 7 – 8 marks

Level Four            32 – 40             marks 9 – 10 marks

Exam Board Suggestions for answering your evaluation

The questions that must be addressed in the evaluation are:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Screen grab 9 key frames from you film. Write accompanying notes relating how your production either challenged or conformed to the genre (style/type) of music video you were making.

2) How effective is the combination of your main product and ancillary texts?

Write up a script and record a voice over for your music video. Talk about how you kept parity across the 3 products,(how they all looked like they came from the same production). Talk about the film, digipak and advert for the digipak.

3) What have you learned from your audience feedback?

Discuss audience feedback. Try to be creative. Possible approaches could be a combination of

·       Filmed interviews where you discuss your product with people a group of people who have viewed your film.

·       Feedback from the public screening, questionnaires and graphs.

·       A write up of your response to feedback comments on your blog about your film.  

4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Discuss in detail all the technology you used in the research, planning, construction and evaluation phases of your coursework film. This would include the following:

Blogger

Adobe Photoshop

Adobe Premiere Pro

Adobe After Effects

Cameras used

YouTube

  

student blog examples

http://musicvideoalexanderwhitcombe.blogspot.com/

http://musicvideomattleonowicz.blogspot.com/